Effective Date: August 22, 2025

Welcome to DataLens Africa

This Privacy Policy (“Privacy Policy”) explains how DataLens (data controller) and CipherSense AI Technologies Ltd. (data joint controller) (collectively “Company”, “DataLens” or “we” or “us”) collect, store, use, and disclose personal information from our users (“you”, “user”) in DataLens applications and websites (datalens.africa and its subdomains), and related services and goods.

1. Acceptance of Privacy Policy

Users shall provide consent for the collection, processing (including automated decision-making), use, and transfer of their data to use any of the DataLens platform. We consider your consent and/or our legitimate interest as the legal basis for processing your data. You can revoke your consent by deleting your profile or, if deletion is impossible, by exercising your rights as specified in this document. If you do not agree with our policies and practices, please do not use our Services.

2. Changes to Privacy Policy

We may periodically change, amend, or update this Privacy Policy. If we materially change your rights, we will notify you by email, through our website, or by presenting you with a new Privacy Policy to accept. We also advise reviewing the Privacy Policy page. Your continued usage of the platforms after the updated Privacy Policy's effective date shows your consent to the amended Privacy Policy. We will ask you for your consent if we change your rights or purposes.

3. Data We Collect About You

We collect various types of information, including personal information and non-personal information, to provide and improve our services. We may automatically collect information directly or through our third-party analytics providers, including personal data.

3.1 Personal Information
We may collect personally identifiable information that you voluntarily provide to us, including:

• * Contact Information: Name, email address, phone number, mailing address.
• * Account Information: Username, password, security questions and answers.
• * Professional Information: Job title, expertise in data annotation or AI data services, work history.
• * Payment Information: Billing address, payment method details (processed securely through third-party payment processors).
• * Communication Data: Messages, feedback, and correspondence with our support team.

3.2 Annotation and Operational Data

• * Task Data: Annotations, labels, tags, and contributions to data labeling tasks.
• * Performance Data: Accuracy metrics, task completion times, quality scores, rejection rates.
• * Dataset Information: For clients, metadata about uploaded datasets (e.g., data types, volume, annotation requirements).
• * Usage Patterns: Task preferences, specialization areas (e.g., image labeling, text annotation).
• * Financial Data: Earnings from tasks (for annotators), invoicing details (for clients), profitability metrics (if provided).

3.3 Technical Information
When you visit or use our Website, we may automatically collect certain information about your device and usage patterns. This information helps us analyze trends, administer the site, track users' movement on the website, and gather demographic information. This includes:

• * Device Information: IP address, browser type, operating system, device identifiers.
• * Usage Data: Pages visited, time spent on site, click patterns, feature usage.
• * Location Data: GPS coordinates from mobile devices (with your permission).
• * Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies.

3.4 Third-Party Information
In some cases, we may receive information about you from a third-party service provider. Any information received from third parties will be treated in accordance with this Privacy Policy.

• * Integration Data: Information from AI platforms, data marketplaces, or crowdsourcing partners.
• * Market Data: Trends in AI data needs, industry benchmarks from data service providers.
• * Analytics Data: Performance insights from third-party tools integrated with our services.
If the Data covered below is aggregated and anonymized, so it is no longer reasonably associated with an identified or identifiable natural person, we may use it for any business purpose (for example, to train our algorithms on a large-scale using AI or machine learning).

4. How We May Use Your Information

We use the information we collect for various purposes, including:

• * To Provide and Maintain Our Website: To operate, deliver, and facilitate the delivery of our services, including providing you with access to data labeling tools, task management, quality control, and insights.
• * To Improve and Personalize Your Experience: To understand and analyze how you use our Website, and to develop new products, services, features, and functionality that are tailored to your needs and preferences.
• * To Communicate with You: To send you updates, security alerts, technical notices, confirmations, invoices, and other administrative messages related to your account or our services. We may also send you marketing and promotional communications about our products, services, offers, and news that we believe may be of interest to you. You can opt-out of marketing communications at any time.
• * For Customer Support: To respond to your inquiries, offer support, and resolve issues you may encounter.
• * For Research and Development: To perform research and analysis to understand data annotation trends, develop new features, and improve the accuracy of our AI data services.
• * For Security and Fraud Prevention: To find and prevent fraud, detect and address security incidents, and protect our Website and users from malicious activities.
• * For Legal Compliance: To comply with applicable laws, regulations, legal processes, and government requests.
• * To Enforce Our Terms, Conditions, and Policies: To enforce our user agreements and other policies.
If we wish to use your data for any other purpose, we will only do so with your consent and only for the purpose for which you grant consent, unless the law requires us to do otherwise.

5. How We May Share Your Information

5.1 We Do Not Sell Personal Information
DataLens does not sell, rent, or trade your personal information to third parties for their marketing purposes.

5.2 Authorized Sharing
We may share your information in the following circumstances:

• * Service Providers: With trusted third-party vendors who assist in operating our Services, including:
  • - Cloud hosting and data storage providers
  • - Payment processing companies
  • - Customer support platforms
  • - Analytics and monitoring services
  • - AI tool and platform providers
• * Business Partners: With AI companies, data clients, research institutions, and crowdsourcing partners when you explicitly consent to such sharing for enhanced services.
• * Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• * Social Logins: Our App allows you to register and login with Google logins. If you choose to do this, we will receive an email and/or your full name from your social media provider. We do not control and are not responsible for other usages of your personal information by your third-party social media provider. We advise you to review their policies.
• * Aggregated Data: We may share anonymized, aggregated data that cannot identify individual users for industry research, benchmarking, and market analysis.

5.3 Legal Requirements

We may disclose your information when required by law or when we believe disclosure is necessary to:
• * Comply with legal processes, court orders, or government requests
• * Protect the rights, property, or safety of DataLens, our users, or others
• * Investigate potential violations of our terms of service
• * Prevent fraud or other illegal activities

6. Data Security and Retention

6.1 Data Security
The security of your personal information is important to us. We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:

• * Encryption: Using SSL/TLS encryption for data in transit.
• * Access Controls: Restricting access to personal data to authorized personnel only.
• * Regular Security Audits: Conducting periodic reviews of our security practices.
• * Data Minimization: Collecting only the personal data that is necessary for the stated purposes.
However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6.2 Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• * Account Information: Retained while your account is active and for 7 years after closure
• * Annotation Data: Retained for 5 years to support quality analysis and model improvements
• * Transaction Records: Retained for 7 years for tax and accounting purposes
• * Communication Records: Retained for 5 years for customer service purposes
When retention periods expire, we securely delete or anonymize your information unless longer retention is required by law.

7. Your Privacy Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information.

7.1 Access and Portability
You have the right to:

• * Access and review your personal information
• * Request a copy of your data in a portable format
• * Receive information about how your data is processed

7.2 Correction and Updates
You may:

• * Update or correct inaccurate personal information
• * Complete incomplete data records
• * Modify your communication preferences

7.3 Deletion Rights
You may request deletion of your personal information, subject to:

• * Legal obligations requiring data retention
• * Legitimate business interests
• * Ongoing contractual relationships

7.4 Opt-Out Rights
You can opt out of:

• * Marketing communications (while still receiving service-related messages)
• * Non-essential data collection practices
• * Certain data sharing arrangements

7.5 Exercising Your Rights
To exercise any of these rights, please contact us using the contact details provided in Section 11 of this Privacy Policy. We will respond to your request in accordance with applicable data protection laws. We may need to verify your identity before fulfilling your request.

8. Children’s Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers.

9. Third-Party Links and Services

Our Services may contain links to third-party websites or integrate with external services. This Privacy Policy does not apply to third-party services. We encourage you to review the privacy policies of any third-party services you access through our platform.

10. Compliance

This policy is in compliance with the Nigeria Data Protection Act, 2023 (NDPA), the Nigeria Data Protection Regulation (NDPR) 2019 and other relevant Nigerian laws.

11. Contact Us

If you have any questions or concerns about our privacy policy or the way in which we handle your personal data, please contact us at the following email address: hello@datalens.africa